Personalization Rules

Personalization rules change what visitors see based on where they came from, who they are, or what they've done before. This significantly increases relevance and conversion rates.

Rule Types

• UTM-based — show different content based on the UTM source or campaign in the URL
• Geographic — show city/state-specific content to visitors from those areas
• Industry-based — use Clearbit or similar enrichment to show industry-specific messaging
• Account-based — show personalized content to visitors from specific target accounts (requires reverse-IP lookup integration)
• Return visitor — show different messaging to repeat visitors than first-time visitors

Creating a Rule

Under Microsite Generator → [Page] → Personalization → Add Rule:

1. Select trigger type (UTM, geography, etc.)
2. Define the condition (e.g., UTM source = "linkedin")
3. Select which page elements change
4. Edit the alternate content for those elements
5. Save and publish